Brand Refresh

The Challenge

Create a campaign that can unify the 16 campuses across the state while connecting to both younger (16-25) & older demos (25-40) to drive interest in KCTCS. & at the same time, stand out in the sea of sameness of educational marketing.

The Approach

Our audience felt left behind by the university system in that it’s too expensive, too hard & too out of reach based on time, resources & ability.

The Solution

Position KCTCS as the “college for the real world” while helping our audience feel like they can get the education they need.