The Challenge
After a successful three-year campaign, “College for the Real World,” KCTCS needed a refresh and new stories to tell about how community and technical colleges offer incredibly flexible, personalized and lucrative educational and training programs.
The Approach
&well focused on the common perceptions of community colleges being “less than” traditional four-year institutions and developed a campaign that directly compared pathways and showed the many advantages of community colleges – speed, cost, and opportunity.
The Solution
The result was a modular series of :15 spots and a full multimedia campaign that demonstrates how KCTCS is not just a college for the real word – it’s college for YOUR world.
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