Lucemyra
The Challenge
LUCEMYRA is a unique drug that helps relieve symptoms of opioid withdrawal in adults. The sales team needed functional materials that would make it simpler to explain to physicians the complicated pathways patients can take to their medication. They also wanted imagery that did a better job of depicting the disease of addiction and the typical patient.
The Approach
&well took a fresh look at the patients who would benefit from this unique drug and at the pathways patients might take on their journey to recovery. We used the insights we gained to create a suite of new materials.
The Solution
We rebranded all their sales materials into a cohesive structure that functioned for both physicians and patients. We also created a new look, with realistic imagery that better represented the target audience. According to their sales manager, “Most companies have struggled with this and resorted to the stereotypical ‘junkie’ graphics, which always made my blood boil. These revised materials are exactly what we were looking for.’’
HEMA Biologics
The Challenge
HEMA Biologics is dedicated to helping those living with the rarest bleeding disorders. The sales team needed materials that would help them when presenting their therapies to physicians.
The Approach
After learning of the team’s deep dedication to helping those with hemophilia, &well felt that creating materials that showcased that passion would strengthen their bond with physicians. We also focused on creating a way to capture the life-changing effect HEMA Biologics therapies such as SEVENFACT® can make in the lives of patients.
The Solution
&well rebranded all the company’s sales materials and devised a new look that highlighted their patient-first approach and their dedication to improving the lives of individuals with such rare disorders. We also scripted and produced a moving testimonial featuring an actual patient who uses SEVENFACT. Each business card featured a QR code that immediately connected the physician to the testimonial video.