The Challenge
Everyone knows that Baptist Health is THE place to deliver a baby. But what many people don’t know is that Baptist offers comprehensive services and compassionate care for growing families starting at pre-conception all the way through post-partum.
The Approach
Demonstrate how Baptist Health understands the complete journey of moms-to-be and is there to care for them at every step and every stage.
The Solution
Great baby care begins with great mom care. We developed a full multimedia campaign that takes a lighthearted (but totally factual) look at all the varied roles that mothers-to-be play – and positioned Baptist Health as the one constant that they can count on the entire way.
