The Challenge
The Children’s Hospital of San Antonio was undergoing a name change to more formally align to the CHRISTUS Health Network.
The Approach
They turned to &well to help craft the narrative of reasoning behind the name change as well as develop a new brand and graphic identity that connected them to the network, all while giving them their own unique personality.
The Solution
We created a campaign that was built around authenticity, using real patients, families and providers. We also captured an entire library of new photography focused on the joy, the hope and the genuine compassion of the physicians at the hospital. Combined with a colorful, unique design direction, CHRISTUS Children’s launched to much fanfare and excitement as a new era began.
