The Situation
Elevating CHRISTUS Health’s brand presence required addressing the complexities of managing multi-location healthcare entities.
The Solution
Our brand building expertise was instrumental as we embarked on a comprehensive assessment of their identity and objectives. Through close collaboration with stakeholders, we strategically aligned our approach with their overarching mission. Our focus on brand stewardship led us to craft a tailored, phased strategy for every clinic and hospital location, drawing on insights from successful partnerships in similar contexts.
The Results
By customizing media investments to the unique attributes of each market, we deployed a unified brand identity infused with enterprise creativity. This approach helped facilitate nuanced localization while bolstering CHRISTUS Health’s brand resonance across its diverse healthcare network.
