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About And Well

We are a catalyst for connecting people with services & products that help them live healthier lives.

As your partner, we’ll empower you with new data & analytics, breakthrough ideas that blend experience with the latest trends, & new approaches that allow you to pivot quickly in today’s world.

&well

capabilities

Strategy

Our Strategy team uncovers the truth about your patients & the decisions & behaviors they exhibit along their journey. We start with research & dive into data to understand the patterns of your patients. From there, we inform metrics that will clearly articulate the problem to be solved. & finally, we assess the effectiveness of the work & distill learnings to optimize & inform future work.

Advertising & Design

We have years of experience bringing campaigns & other marketing needs to life. From brand creation, video & digital, to email, social & more, we have the ability to create the messaging & ideas you need to meet your goals & grow.

Websites / Apps / VR

Our in-house digital team specializes in all aspects of website, app, & interactive engagement creation. Our staff of UX/UI designers, full stack developers & QA specialists allows us to plug & play at any stage of any interactive need. Whether you need a site built or designed, an app created or a 3D virtual experience, we can take care of any & every digital need you have.

Technology

From the latest in 3D virtual tours, apps & digital trends, to the latest innovations in production & creative technology, we have the resources & knowledge in-house to ensure our ideas & our capabilities are on the leading edge. We are also experts at determining the right technology needs to help connect with your consumers & drive engagement.

Content & Production

Our in-house content studio allows us to shoot, edit, animate & create the amazing work you need faster -- & at a better value exchange than our competitors.

Lead Generation

Driving leads is a combination of the right creative & the right media strategy. At &well, we work as your partner to evaluate & understand how your patient leads are coming in & determine where there might be friction in the process. Then we deliver your message at the right point along your customer’s journey to drive action & leads.

Data & Analytics

Data is your organization’s most valuable resource & we treat it as such. By understanding & analyzing current data, we are able to unlock new ideas & hidden drivers of behavior. This data informs our work in both creative message & media channel strategy, ensuring a higher level of success for our advertising, & ultimately, your ROI.

SEO & SEM

We leverage an understanding of how search engines work from both a paid & organic perspective. Then we develop a keyword strategy that drives our efforts on your behalf, targeting specific search queries that patients are most likely to utilize. In addition, we have a full-service Search Engine Marketing (SEM) team in-house that can create, deploy & optimize campaigns quickly.

Project Management

Project Managers are the navigators of all the work throughout the agency. From stem to stern, across multiple project types, we ensure that projects are delivered within scope, on budget, & on time. We can see around corners, proactively identifying risks, & we help our teams by removing obstacles, driving clear communication, & facilitating wherever, & whenever, needed.

Professionals for Hire

We support our clients as they grow or have shifts in staffing demands. At &well, we help offset hiring needs at the client level in creative ways by providing contract employees, negotiated rates on freelance or SOW services.

Strategy

Our Strategy team uncovers the truth about your patients & the decisions & behaviors they exhibit along their journey. We start with research & dive into data to understand the patterns of your patients. From there, we inform metrics that will clearly articulate the problem to be solved. & finally, we assess the effectiveness of the work & distill learnings to optimize & inform future work.

Advertising & Design

We have years of experience bringing campaigns & other marketing needs to life. From brand creation, video & digital, to email, social & more, we have the ability to create the messaging & ideas you need to meet your goals & grow.

Websites / Apps / VR

Our in-house digital team specializes in all aspects of website, app, & interactive engagement creation. Our staff of UX/UI designers, full stack developers & QA specialists allows us to plug & play at any stage of any interactive need. Whether you need a site built or designed, an app created or a 3D virtual experience, we can take care of any & every digital need you have.

Technology

From the latest in 3D virtual tours, apps & digital trends, to the latest innovations in production & creative technology, we have the resources & knowledge in-house to ensure our ideas & our capabilities are on the leading edge. We are also experts at determining the right technology needs to help connect with your consumers & drive engagement.

Content & Production

Our in-house content studio allows us to shoot, edit, animate & create the amazing work you need faster -- & at a better value exchange than our competitors.

Lead Generation

Driving leads is a combination of the right creative & the right media strategy. At &well, we work as your partner to evaluate & understand how your patient leads are coming in & determine where there might be friction in the process. Then we deliver your message at the right point along your customer’s journey to drive action & leads.

Data & Analytics

Data is your organization’s most valuable resource & we treat it as such. By understanding & analyzing current data, we are able to unlock new ideas & hidden drivers of behavior. This data informs our work in both creative message & media channel strategy, ensuring a higher level of success for our advertising, & ultimately, your ROI.

SEO & SEM

We leverage an understanding of how search engines work from both a paid & organic perspective. Then we develop a keyword strategy that drives our efforts on your behalf, targeting specific search queries that patients are most likely to utilize. In addition, we have a full-service Search Engine Marketing (SEM) team in-house that can create, deploy & optimize campaigns quickly.

Project Management

Project Managers are the navigators of all the work throughout the agency. From stem to stern, across multiple project types, we ensure that projects are delivered within scope, on budget, & on time. We can see around corners, proactively identifying risks, & we help our teams by removing obstacles, driving clear communication, & facilitating wherever, & whenever, needed.

Professionals for Hire

We support our clients as they grow or have shifts in staffing demands. At &well, we help offset hiring needs at the client level in creative ways by providing contract employees, negotiated rates on freelance or SOW services.

team

The &well team is comprised of more than 30 seasoned marketing veterans who have dedicated their careers to working in the Health & Wellness space. We pride ourselves on the commitment we’ve made to truly understand our clients’ businesses. Below are a few of our key players.

  • Julie Benton

    President

  • Trace Conn

    Creative Director

  • Jamie Bell

    Senior Strategist

  • Melissa Bowman

    Senior Media Director

  • Image of woman in dark sweater

    Sheryl Gillette

    PMP, SVP Project Management & Print Production

culture

We believe in creating a healthy work environment, encouraging our team to take care of their minds, bodies, planet & fellow team members.