Mortenson Dental

A Fresh Approach To Dental Marketing

The Challenge

Mortenson Dental Partners brands are all very similar relative to pricing & convenience of appointments. The chain of practices needed a way to differentiate its brands from one another so that beyond cost & convenience, consumers had another reason to select their dental provider.

The Approach

We started with research that led our strategy that not all dental consumers want the same thing; Young adults value personalized experiences & older adults value personalized relationships.

The Solution

We developed a campaign featuring providers to humanize Mortenson dentists & show how the Mortenson Family of Brands provides specialized care for every stage of life.


The Family of Care campaign drove over 15,000 visits to the landing page, with 184 conversions & digital media outperformed benchmarks by 238%.