Community Health Systems
Reacting With Media In Real Time
The Challenge
When the pandemic was in full swing in April, our client wanted to launch a campaign quickly to support & thank its hospital staff who were on the front lines.
The Approach
Across the country, hospital volumes were down. We needed to find a way to help our client support its staff without breaking the bank, & we had to do it quickly, before the message lost its relevance.
The Solution
We leveraged our long-tenured vendor relationships & local market knowledge to maximize bonus spots/value-add placements.
Results
We placed & trafficked 40 national TV & Cable schedules covering 31 DMAs in 3-4 days compared to an Industry Average of 3-4 weeks. We garnered 35% ($429,526) in negotiated media savings & 15-20% ($250,000+) in bonus spots/value add placements.
