The Situation
Baptist Health System found itself struggling with low awareness for its Orthopedics and Sports Medicine programs in highly competitive markets where standing out was a challenge.
The Solution
To address this, a multi-platform campaign was devised with a focus on establishing program leadership, leveraging regional partnerships, and driving traffic. Central to this strategy was the development of the “Keep Moving” concept, emphasizing rapid recovery and superior care offered by Baptist Health Orthopedics & Sports Medicine.
The Results
The campaign yielded significant results, including improved brand positioning, increased preference across all hospital markets, and a notable rise in ranking for the previously lowest-ranked facility, to 2nd overall. These outcomes underscored the effectiveness of the campaign in enhancing brand visibility and preference for Baptist Health System’s Orthopedics and Sports Medicine programs.
YoY INCREASE INNRC CONSUMER PREFERENCE
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%
YoY INCREASE INORTHOPEDIC SERVICES CALL VOLUMES
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%
YoY INCREASE IN LEADS GENERATEDTHROUGH HEALTH RISK ASSESSMENTS
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%
TOTAL IMPRESSIONS
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MM
