Building Trust through Vaccine Communication

Adapting Strategy to Meet Needs In a Crisis

In August of 2020, our strategists saw an early push from drugstore chains urging individuals to get their flu shot before the season began. We were in the middle of a crisis and individuals were generally terrified of moving outside of their homes and in public spaces. So, why were these chains pushing out flu shot messaging?

Welcome to &well

Today is a big day as we officially announce the launch of &well, a specialized advertising and marketing firm wholly focused on health, wellness and education.

Insuring the Future: COVID-19 Insights for the Insurance Sector

In times of uncertainty, clear and transparent communication is vital for a successful marketing campaign. Our network worked together to analyze several business sectors that are advertising during this time, and here are some key takeaways from the insurance market.

Altered Landscape: COVID-19 & Media

The uncertainties still surrounding the Coronavirus pandemic make it unclear how long the outbreak will last and what the extent will be, however, there is no doubt it has impacted the entire media landscape from television and streaming services to digital and OOH, and will continue to do so as the virus continues to spread.

Marketing in a Post-COVID World

The Coronavirus crisis has flung the world into an extraordinary global recession and most major economic sectors are seeing a decline in revenue. Learn how to build trust with customers in uncertain times.

Healthcare Messaging Tips during COVID-19

Right now, clear communication with your patients is key. We’ve analyzed the healthcare and telehealth market to see what kind of messaging resonates with your audience.

Comfort Food for Hospital Heroes

Last week, we sent comfort food lunches from KFC and Fazoli's to healthcare heroes at eight Baptist Health locations with a donation of over 600 lunches.